Fujifilm launches 'Lunch and Learn Lenses' events in the US
As part of the company’s overall education initiative, the Optical Devices Division of FUJIFILM is currently conducting 'Lunch & Learn Lenses' events in cities across North and South America. Each 'Lunch & Learn Lenses' is an informal discussion over lunch with representatives from FUJIFILM that provides attendees with an opportunity to give insight into what future lens innovations they’d like to see.
“We’ll hold discussions where all sorts of questions about optics are raised, some specific to our lens design and some more of an industry-wide discussion,” explained Tom Fletcher, Director of Sales, FUJIFILM Optical Devices Division. “We ask questions about what image size coverage they’d like to see, what focal lengths, what T-stop, anamorphic or spherical, do they prefer images with more character (taste) or a clean look, and what are the benefits regarding primes versus zooms. It’s always an extremely engaging conversation and one that proves of immense value in our own product development. We’re seeing more people sign up and participate in these events as we hold them in new cities across the country.”
In addition to the optics discussions, the latest FUJINON lenses are available for attendees to try out. At each event, the recently released FUJINON MK50-135mm T2.9 zoom and MK18-55mm T2.9 zoom, along with the Cabrio 20–120mm T3.5 zoom, will be on hand.
Cities scheduled for upcoming dates include: Philadelphia; Washington, DC; Chicago; Minneapolis; Indianapolis; Detroit; Cleveland; Cincinnati; Columbus; Miami; Nashville; Charlotte; Orlando; St Louis; Kansas City; Dallas; San Antonio; Houston; Anchorage, AK; Boise, ID; Portland; San Francisco; Oakland; Seattle; Denver; and Phoenix.
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