Sony excites visitors with the future of connected experiences at ISE 2024


At ISE 2024, GTC Patron Sony Professional Displays & Solutions presents its newest products and upgraded audiovisual solutions, built to enhance connected experiences and prepare customers for the future. Sony’s booth showcases its portfolio of products and solutions that cater for the corporate, education, retail and virtual production sectors, including the new high performance BRAVIA BZ-L lineup and newly released PTZ cameras, SRG-A12, SRG-A40, with enhanced AI PTZ Auto-framing capabilities.

Based in hall 3, booth 3E300, Sony is inviting visitors to meet with its industry experts and view the latest demonstrations of its products and solutions that add significant value and enhance creative freedom across its core markets. With dedicated areas that simulate each of its core environments such as a QSR (Quick Service Retail) setting and a Virtual Production Studio, guests on the booth will also discover Sony’s commitment to sustainability as the company showcases the progress it’s made towards a brighter future for all in the AV industry.

Sony will be exhibiting in Hall 3, booth 3E300 at FIRA Barcelona, Gran Via from 30 January - 2 February 2024. For more information visit


Rik Willemse, Head of Sony Professional Displays & Solutions Europem, says:

As one of the biggest events in the AV industry, we’re pleased to be at ISE 2024 to showcase our latest offerings for businesses across corporate, retail, education and virtual production industries. Our aim is to create – and enhance – connected experiences for all, so we’re here on the show floor to demonstrate how Sony can bring value, increased efficiency and creativity to any environment, from shopping malls and automotive showrooms through to the hybrid workplace and universities.

Connecting employees and employers through better, data-led technologies

Major transformations over recent years have given way to a more flexible, hybrid way of working. Sony is showcasing a range of products to optimise the modern workplace and increase staff efficiency and productivity. The booth will have a dedicated area for corporate and retail, showcasing the full range of Crystal LED solutions with the CH series and BH series on display, as well as the line-up of BRAVIA Professional Displays, including the new BZ40L, and the TEOS workplace management ecosystem which available for demonstration in the booth's meeting room. The latest business projectors from Sony such as the VPL-PHZ61 are also on display.

Brighter, more connected shopping experiences

Create breath-taking retail environments where visitors can enjoy the best of real-world and digital shopping – from personalised in-store offers to endless aisles. Guests on the booth can step into a realistic retail and hospitality settings to view its flagship BRAVIA Professional displays, including its premium signage BZ40L model alongside BZ50L, BZ35L, BZ30L and EZ20L. There will be live demos to showcase BRAVIA’s intelligent AV features and deep black non-glare technology that quickly transforms any space, even in environments with challenging lighting.

Making higher education more accessible

Sony delivers a range of advanced solutions that transform teaching and hybrid learning to make lessons more engaging as well as providing support for teachers and inspiring every student. On the booth there will be live demos of our brand-new SRG-A40 and SRG-A12, with its built-in AI PTZ Auto-framing technology, and visitors can also view our 4K Pan-tilt-zoom cameras line-up, including the SRG-X400, SRG-X120, and SRGX40UH. Also on show will be its licensed high-tech handwriting extraction and an upgraded PTZ Auto-framing tools as part of its latest Edge Analytics Appliance solution. There will live demo of business projector VPL-FHZ85, as well as display of MAS-A100 beamforming microphone and SLS-A1 powered line-array speaker.

Initiatives with the environment in mind

Sony Group is implementing a long-term environmental plan called “Road to Zero”, which aims to reduce environmental footprint to zero by 2050. As part of this, Sony established the "Green Management 2025" environmental medium-term targets that will take effect from FY2021 through FY2025. With the aim of realising a future filled with emotion, Sony Corporation is accelerating efforts such as the introduction of recycled plastics, the reduction of product power consumption, the elimination of plastic from the packaging of newly designed small products, and the introduction of renewable energy. 

Sony’s very own recycled plastic SORPLAS™ has been integrated into BRAVIA BZ-L series since Summer 2023. All 15 models incorporate sustainable elements – from the use of SORPLAS™ recycled plastic and less ink usage on the cartons to an optional stand for less waste and Eco Dashboard for better understanding power consumption based on settings configuration.

The future of content production

The virtual production zone of the booth is debuting the newly released cutting-edge 220” Crystal LED VERONA 1.5mm & 2.3mm in its full capacity, which achieves both deep black expression and anti-reflection simultaneously. This will be shown alongside Sony’s Virtual Production portfolio with the VENICE 2, BVX-HX300 and BRAVIA 55” (FWD-55A95L), as well as Sony’s Cinema Line products for filmmakers which include the FX3, FX6, FR7 with the latest firmware updates and LMD-A180 monitor.


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